The birth of the super-sized double Stuf cookie overshadowed the concept of a single stuffed Oreo. Nabisco has since refuted these claims saying that their recipe for the Double Stuf has double the filling or Stuf compared to the base or Original Oreo. They concluded that Double Stuf Oreo cookies have only 1.86 times the filling of a regular Oreo cookie. However, a New York math teacher and his class experimented to determine if the Double Stuf contains double the cream. Nabisco claims that Double Stuf Oreo has twice the sugary cream filling as the single, ordinary Oreo. Hence, dropping the second f makes it simply a brand name. However, since “Stuf” (with a single f) is a made-up name by Nabisco, it could mean anything from double the enjoyment, fun, excellent taste to value in every bite of the cookie. Moreover, there have been assumptions that Stuf Oreos have one “f” to avoid any real claims that they have twice as much filling stuff as the original Oreos. Besides, anything that can make a customer stop and look for an extra second might result in a sale. Having a single “f” can be seen as a way to get attention to the product. Why Does Oreo Double Stuf Have Only One “F”? So, read through the post and get all the answers. But, the questions about the double Stuf filling, why it’s spelled wrong, what lies within the center, and if it’s actually double the filling, are intriguing ones. In the name, the word “Stuf” stands for the sugary cream filling sandwiched between Oreo wafers. But even after eating these delicious treats many times, most people don’t realize that the famous dark chocolate sandwich cookie with sugary cream filling has only one “f.” So, why is double Stuf Oreo spelled wrong?Īnd while it may never be known why double Stuf is spelled wrong, speculations are that having one “f” is a distinctive trademark, a marketing strategy, or a way to avoid claims. So much so that Oreo offers Double Stuf cookies that have extra filling. It’s widely agreed that Oreo cream is a tasty confection.
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